The Best.

Think carefully about this for a moment.  What is The Best?

Think about the best product you ever used, or the most satisfying experience you've ever had with a product.  That is the best.  The best is not subjective, you know when something is the best the moment you hold it in your own hand, or see it with your own eyes, or use it for yourself. 

 Are you sitting in the best chair?  Are you wearing the best shoes?  What is the absolute best thing that you own?  Being the best does not mean being the most expensive, it means just perfectly fitting a need, doing a thing, or solving a problem.  Would you want to have the absolute best of something?

There are not many things that can truly be called the best, but the items from Octodyne are The Best.  They are uncompromising.  They are the highest quality. They are the best they can possibly be.  That does not mean that they are built to be efficient, or that the design is optimized to shave cost.  They are simply built to be the best item that is possible with the resources available.  They are built to the highest practical tolerances, to exceed in every possible attribute, and be the absolute best that they can be. 

Octodyne has a unique aesthetic. Items are made to be simple and tough, and designed for durability. Octodyne products are meant to be used everyday, not coddled and kept in a drawer. They may take on marks and minor scratches from this use, but it only adds character (and they can be easily reconditioned if you choose).

There’s a profound satisfaction in creating quality products: perfecting your craft, pouring over every detail, and transforming raw materials into beautiful, functional objects. Using quality products also brings joy—whether it’s slicing with a perfectly balanced knife, making a cocktail, or wearing well-proportioned items. These items uplift you, making everyday tasks enjoyable.

Owning the best is not about indulgence—it’s about intentionality. When you surround yourself with products that excel in their purpose, it enriches your life. It’s not just a chair; it’s a chair that supports you perfectly through long hours of work. It’s not just a pair of shoes; it’s a pair that molds to your feet, giving you unparalleled comfort with every step and durability to last near forever. The best items don’t just work; they resonate with you, enhancing your experience in ways you never realized were possible.

Octodyne’s philosophy is rooted in this ethos. They are not swayed by trends or fleeting fads. Instead, they focus on timeless functionality and enduring quality. Every product is a testament to meticulous craftsmanship, from the first design sketch to the final assembly. Each piece reflects an unwavering dedication to creating something that not only serves its purpose but does so brilliantly, over and over again. It is the reverse of Doctorow’s enshitification idea: Enshitification is characterized by a loss of respect for the end-user, treating them as mere revenue sources. Octodyne’s philosophy, in contrast, treats the user as a partner in quality. Doctorow laments how businesses often cut corners to maximize profit, sacrificing quality and user experience. Octodyne, on the other hand, explicitly rejects this practice. It prioritizes craftsmanship, durability, and user satisfaction over cost-cutting measures or rapid production cycles. This approach resists the degradation of quality that Doctorow critiques.

When you choose Octodyne, you’re not just buying a product; you’re also investing in an experience. You’re choosing to elevate the mundane into something exceptional. You’re aligning with a brand that values your trust and respects your standards by delivering excellence, not excuses. It’s about owning fewer things, but better things—things that matter, things that last, and things that truly deserve to be called The Best.

Octodyne does not ambitiously strive to reduce cycle times cycle times to cut costs. These products are made with qualities your great grandfather would respect. The production process is not overly “optimized” to make arbitrary sales goals. If you need something cheap and fast, order it on Amazon, but if you’re looking for The Best, order it here.